Investing in great software businesses
We are a group of  entrepreneurs and investors focused on long-term growth and value creation.
Our Approach

We partner with founders for an investment that protects their team & culture and keeps the business growing.

What we do

  • We are entrepreneurs that partner with business owners and founders
  • Our focus is long-term growth and value creation building upon the existing legacy of the business.
  • We will invest in the business and take care of your team, partners & customers.

What we look for

We want to invest in and acquire software companies that serve a distinct vertical market and that fits the following criteria

Company
  • Primarily recurring software revenues
  • Profitable
  • Strong, defensible position
Industry
  • Distinct niche
  • Growing with favorable tailwinds
Why us?

Snowfall is not your typical investor. We are entrepreneurs that will work with you to grow your business.

Long-term focus
Long-term focus
We will focus on the long-term growth and success of the business and will take care of your customers.
Team
Team
We will join the  team and take care of your team and treat them as long-term partners.
Flexible & Fair
Flexible & Fair
We offer fair and flexible conditions for investing in your company.
Experienced
Experienced
We are experienced software entrepreneurs backed by a world class team of software operators and investors.

What makes us different

Snowfall Capital
  • Full or partial cash-out
  • Founders can stay or leave, we are flexible
  • Fair & flexible terms with cash upfront
  • Build on company legacy and culture
  • Hold company for long term
Private Equity
  • Full or partial cash-out
  • 3-6 month process
  • Founders often locked in with earnout
  • Terms can make your equity worthless
  • Intervene and change culture
  • Typically short term focus
Venture capital
  • Huge valuation
  • No or little cash out to founders
  • Pressure to provide 10-100X returns
  • 3-6 month process
  • Founders committed for the long term
  • Complex terms can make equity worth little
WHO WE ARE

Our founders

We are a team of two entrepreneurs with extensive operational and management experience from launching, growing & managing software businesses across Europe. We have been good friends and colleagues for over a decade, and both hold MS degrees from Stanford GSB.

Helena Ahlström
Helena Ahlström
Helena has over 10 years experience launching and managing online marketplaces in Europe and Asia, most recently as the CEO of a large online marketplaces group covering Southeast Asia. In addition, she has co-founded a B2B SaaS company.

Helena grew up in Sweden and Germany and has lived and worked in several European countries, Singapore and the US. She holds MS degrees from Stanford GSB and Stockholm School of Economics.

Ivar Schmidt
Ivar Schmidt
Prior to founding Snowfall, Ivar co-founded a fintech group and spent four years launching companies in Europe and Asia. He has spent 10 years working for the Norwegian company Schibsted primarily launching and managing online marketplaces across Europe.

Ivar grew up in Sweden and has lived in several European countries and the US. He holds MS degrees from Stanford GSB and Chalmers University of Technology.

Our partners

We have partnered with a world-class team of entrepreneurs, operators and investors with an outstanding track record in growing software businesses.

Peter Kelly
Peter Kelly
Former CEO of Pacific Pulmonary
Lecturer, Stanford GSB
Doug Tudor
Doug Tudor
Partner at Ravenscourt Partners
Will Thorndike
Will Thorndike
Managing Director at Housatonic Partners
Author of The Outsiders
GJ King
GJ King
Investor with BK Growth
President of RIA in a Box
Jason Pananos
Jason Pananos
Co-Founder of The Nashton Company
Former President of Vector Disease Acquisition
Jay Davis
Jay Davis
Co-Founder of The Nashton Company
Former CEO of Vector Disease Acquisition
Will Bressman
Will Bressman
Investor with BK Growth
CEO of RIA in a Box
David Berkal
David Berkal
CEO Banyan Software
Alexandre Carel
Alexandre Carel
Founder Transmission Capital
Alexander Kirn
Alexander Kirn
CEO Invers
Contact Us

Get in touch!

Interested in learning more about Snowfall? Email us directly or fill in the form. We'll get back to you shortly!

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We are looking to invest in & grow great software businesses
Know a business that fits or criteria? Get in touch.